L’AVENUE AUTUMN FAIR Enlivening French Savoir Faire•L’Avenue Presents Artisanal Luxury

 L’Avenue presents the first ever Parisian themed Autumn Fair this October to welcome the new season. Bringing artisanal luxury and French savoir faire to Shanghai, the L’Avenue Autumn Fair will transform the mall’s Atrium into an experiential destination from September 28th to November 2nd. L’Avenue invites unique French lifestyle brands like Michelin-starred Chef Jean Georges’ patisserie concept, famous kitchenware from Mastrad, and royal chocolates from Neuhaus; along with a specialty French florist and organic fruits, the fair captures the Parisian Maison spirit with a mix of French cuisine, fashion and home. To further enliven the event, screenings of the L’Avenue micro-film, dress up your Lapin, and other exciting activities will be available to all visitors.

An exclusive premium experience with leading artisanal French businesses
L’Avenue,a luxury retail landmark invested by LVMH, aims to create exclusive shopping experiences and set new trends for the market. The commitment to artisanal luxury, French art traditions and savoir faire has inspired L’Avenue to produce its own line of cups and shopping bags designed by a famous French illustrator, Ms. Hu Shi En,. Meanwhile, it brings together many like-minded French businesses for this year’s Autumn Fair. The landmark fair is not to be missed for those who seek a Parisian twist on sophistication.

Eva Chang, Managing Director of L’Avenue said,“L’Avenue not only commits to a well-rounded premium shopping experience, but also focuses on the exchange of culture. We hope to share the lively Parisian spirit, our respect for craftsmanship, and a celebration of a more refined lifestyle with Shanghai through the L’Avenue Autumn Fair this year.”

French Savoir Faire and Savoir Vivre on Screen
During the Autumn Fair, audiences can view the launch of “Rencontre with L’Avenue,” L’Avenue’s micro-film featuring the love story between Shanghai and Paris. The romantic story is presented in a “film café,” transporting visitors to the 7th art District in Paris.

Dress Up Your Own Fashionable Lapin
Lapin, the mascot for L’Avenue’s anniversary, is a fashionable French rabbit with style. Customers are invited to dress up Lapin in various outfits at the French Garden on LG1 until November 2nd, 2014. Participants who share the event on social media could win exclusive custom shopping bags.

Golden Week Celebrations
From Sept 25 through Oct 12, members enjoy various gifts with purchase promotions. Enjoy perks from top brands like COVA, Ecovacs, Longchamp and more with purchases over the holiday. *