Montblanc Announces Charlotte Casiraghi As Its Global Brand Ambassador

Equestrian Champion, writer and producer Becomes New Face of The Luxury Brand

Geneva, 19th January 2015 – During the Salon International de la Haute Horlogerie, Montblanc announced Charlotte Casiraghi as its global brand ambassador. The equestrian champion, philanthropist, writer and producer, will appear in Montblanc’s forthcoming advertising campaign, as she takes on the role of worldwide ambassador for the luxury Maison’s timepieces, jewellery and writing instruments. 

Charlotte Casiraghi possesses beauty and  a distinctive sense of style. Qualities that will be highlighted in Montblanc’s upcoming campaign for its Bohème Collection – elegant and timeless watches, jewellery and writing instruments designed for the self-confident, independent and stylish contemporary Bohème lady.

A philosophy graduate of the Sorbonne in Paris, Charlotte has demonstrated her journalistic skills contributing to leading international publications, and her entrepreneurial flair co-fouding a magazine and a production company.  A committed philanthropist, she regularly lends her support to charitable organizations in Monaco and beyond. However, her lifelong passion remains equestrian sports, and she continues to compete in international show-jumping meetings. As Style icon, sportswoman and young entrepreneur, she balances her many roles.

Montblanc International CEO Jérôme Lambert said: “We are delighted to welcome Charlotte Casiraghi into the Montblanc family. She perfectly represents the Bohème lady of today, with her charming combination of style and substance. Her beauty, allure and charisma are matched by her fascinating personality and her many accomplishments, from sport to business or philanthropy. She displays all the attributes of the contemporary Bohème lady: independent, sophisticated, inspired, talented and pioneering with an uncompromising commitment to perfection in everything she does.”
Global Brand Ambassador Charlotte Casiraghi said of her new role: “I am thrilled to be collaborating with Montblanc, a luxury brand that stands for outstanding European craftsmanship, excellence in design and the finest quality pieces. With its heritage of sophistication, Montblanc excels at creating enduring pieces with a truly distinctive contemporary yet timeless style. The Maison is also committed to the advancement of arts and culture, and has been on many occasions an active supporter of Arts.

Montblanc has embodied the finest European craftsmanship and excellence in design for more than a century. Celebrated for generations for its iconic writing instruments, the Maison offers watches crafted in the most refined Swiss watchmaking tradition, fine jewellery and leather goods collections.